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The Everyday Subscription.Never run out of good socks.
Pick your everyday pairs once. Fresh ones arrive every month, shipping free. Change or pause anytime.
Grown in Indore, Madhya Pradesh. Knitted in Umargaon, Gujarat. Fairtrade and organic certified since 1998, and every document behind that is below, unedited.
Our Farm
Indore, Madhya Pradesh
Every boll on this page grew here.
Organic, hand-picked in Indore, Madhya Pradesh. No defoliants, no glyphosate.
Spun and dyed under GOTS chain of custody. Every lot reconciled.
Knitted and finished at Umargaon, Gujarat. Ours, and open to visit.
Uncoated card, one-colour print. No polybag, no tissue.
Held by Purecotz Eco Lifestyles Pvt. Ltd., the company behind Pranava Roots. Same farm, same factory floor.
2026–27
Covers our knitting floor in Umbergaon, Valsad. Socks included.
Read the PDF, GOTS Scope Certificate
Valid to Dec 2026
Wages, hours and freedom of association. Not just the fibre.
Read the PDF, Fairtrade Textile Certificate
2025–26
Follows the fibre back to the grower.
Read the PDF, Fairtrade Cotton Certificate
2025–26
Published whole, findings and all: two were masks not worn at the overlock and cutting stations.
Read the PDF, SMETA Audit Report