Invite-only, application-based, and free. Anyone can apply; we read every one by hand and accept a few at a time. It is not a loyalty scheme and there is nothing to buy.

Members see new socks before anyone else, and get first refusal on anything we make in a short run.
Three or four times a year we knit something in one short run that never reaches the main catalogue. Members see it first, and usually last.
Small ticketed dinners, usually around twenty people. They are not free, and they are not often, but they are good.
We write to members when there is something worth saying. Drops, early access, and the occasional thing we got wrong.